Before Siren, the three of us built marketing programs for venture-backed startups, household names like Amazon, and national retailers with hundreds of locations. We've led campaigns for brands at every stage - from Series A companies scaling their first lifecycle programs to established retailers doing nine figures in revenue.
Across all of that experience, we kept running into the same problem. Every agency we worked with - or inside of - was built for brands that only sell online. The playbooks, the benchmarks, the strategies - all of it assumed the customer journey started and ended on a screen.
But the retailers we loved working with - furniture, appliances, apparel, flooring, jewelry - had stores. Physical spaces where their best customers walked in, spent real time, and made their biggest purchases. Those customers were invisible to the email program. The in-store data lived in one system. The email platform lived in another. Nobody was connecting them.
We started Siren together because we believed those retailers deserved an agency that actually understood how their customers buy - not a DTC playbook with a few surface-level adjustments.
